
It drove her to ask, “What would economy look like if it would not start with money but with human well-being?”. How the established economic models fall short in accurately describing and improving the world we experience and that surrounds us for everyone and with everyone in mind.

In her talk, passionately Kate describes how established economic models are ignoring the embedded and connected nature of human economy into the environment and the larger ecosystem with all its resources and limitations. Kate, Oxford University’s Environmental Change Institute, developed the concept, coined the term, and also wrote the leading book on the topic: Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist. If you have the time, I can highly recommend to lean back and watch this short (16 Min) introduction on the Doughnut Economy by Kate Raworth from the TED stage. Let’s start in the beginning with the Doughnut itself and how it made its way into economy. And the underlying promise is that it will help make the world a little bit more sustainable, more equal and fairer, and more resilient. And Amsterdam got a lot of media attention in the last weeks as it’s the first city to adopt it as a tool for a more sustainable circular economy. Yes Doughnuts, Doughnut economy to be precise. I dug through what’s being discussed in blogs, articles, and news to see what might triggers my curiosity and I set eyes on one topic that I want to look into a bit deeper and share with you: Doughnuts.

Alleviate the feeling of helplessness and passivity through observing and trying to make sense of what’s happening “beyond”. Last time I wrote about the fear and anxiety that all the COVID19 regulations and implications cause(d) me and how looking “beyond” the immediate horizon of #stayhome and #flattenthecurve helps me to see hints of bigger social an economical development.
